Pampers: Little Fighters

"Little Fighters" has been created by Pampers and Saatchi & Saatchi London to mark the launch of its Preemie Protection nappies for premature babies. Championing the most vulnerable babies as powerful fighters, the campaign aims to drive awareness of its smallest nappy yet made especially for the tiniest premature babies. The initiative forms part of Pampers ongoing commitment to help every baby's happy, healthy development