Print ad: Innocence in Danger: Guilty Tags

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Innocence in Danger used Instagram, a social network to highlight the network of violence against children, telling the stories of 9 children based on real cases and tagging all the people connected to what happened. Agency: McCann Paris.

Category Public interest
URL https://www.instagram.com/guiltytags/
Client Innocence in Danger
Agency McCann Paris
Production La Pac Paris
Country France
Uploaded 2 May, 2017

Credits

Executive Creative Director
Riccardo Fregoso
Executive Creative Director
Julien Chiapolini
Producer
Raphael Fruchard
Producer
Jérôme Alquier
Assoc Creative Director
Sébastien Boutebel
Art Director
Jimmy Charles
Art Director
lauren haberfield
Executive Producer
Jean-Gabriel Saint paul
Executive Producer
Eric Pelletier

Other credits

Integrated Producer: Arnaud Lemens

Chief Executive Officer: Bruno Tallent

Account Director: Coline Déchelette

Senior Strategic Planners: Shadi Razavi, Pierre-Jean Bernard

Channel Planner: Régis Langlade

Senior Digital Project Manager: Charlotte Bauer-Couty

Communication Manager: Isabelle Hafkin

Community Managers: Henry Roux-Dessarps, Alizée Tournadre

Line Producer: Varick Loyer

Casting Director: Naim De la Lisière

Innocence in Danger: Guilty Tags

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Innocence in Danger: Guilty Tags

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