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FitSpirit: The Break-Up
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Upon hitting puberty, one in two girls quit sports. This week, Canadian not-for-profit, FitSpirit, launches a campaign to celebrate the expansion of the organisation and their activities over the past ten years. They are looking to inspire teenage girls to uncover and rediscover the advantages of physical activity. In partnership with Sid Lee, the organisation's objectives for this campaign are to inspire young girls to rekindle their love of sports.
Strategist: Sonya Mahcine, Laurianne Normandin |
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