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Top 6: May 10th 2017
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IBM: E.A.T.S.

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Top 6: May 10th 2017
IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience.
Credits Other credits

Emmanuel Ferry, Managing Director

Mary McFarland : Global Business Director

Joyce Pucheu : Business Director

Margaux Pennes : Account Manager

Lily Sorbara - Advertising Manager – IBM Europe

5Fruits, Photographer

Sean Freeman, Photographer

Andrew B Meyers, Photographer

Amy Currell, Photographer

Carl Kleiner, Photographer

Gustav Almestâl, Photographer

Marion Luttenberger, Photographer

Antoine Bagot – Production Manager

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