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Top 6: May 17th 2017
Interactive

Water Safety New Zealand: The Swim Reaper

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Top 6: May 17th 2017
Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Since they don't respond well to typical safety messaging, we created the Swim Reaper; a macabre character, who ironically encouraged them to be as dumb as possible. His black humour quickly earned him a big following on social media. But, despite his best efforts to peddle stupidity, he simply ended up pointing out the dangerous behaviours that lead to death. Agency: FCB Auckland
Credits Other credits

Client: Jonty Mills, CEO Water Safety New Zealand

Head of Media - PR, Activation & Social: Angela Spain

Senior Account Manager - Social: Laura Holyoake

Head of Content Creation: Lauren Watling

Social Campaign Manager: Lena Aziz

Senior Media Planner: Andrew Coulthard

Digital Director: Kate Grigg

Digital Planner / Buyer: Desita Anggrani

Senior Digital Designer: Warik Blake

Digital Designer / Developer: Carl Ceres

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