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Top 6: May 24th 2017
Interactive

Itsy Bitsy FM: The Alternative Syndrome

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Top 6: May 24th 2017
This is the story of how a small radio station for children and parents offered its audience the ultimate content: more time together .By initiating the first public holiday dedicated to children ever voted by a Parliament in the EU. The campaign brought the niche subject of children’s emotional health to mainstream media generating over 15.3 million PR impressions. It also led to all Romanian TV and radio stations being ordered by the Media Watchdog to broadcasting daily Public Service Announcements advising parents to spent more time with their children.
Credits Other credits

Point PA: Ileana Neamtu, Executive Partner; Raluca Constantin, PA Consultant; Andreea Bujor, Researcher;

GMP PR: Ioana Mănoiu, Managing Partner; Daniela Spiridonescu, Senior PR Executive; Alexandra Olivotto, Brand Journalist. Webstyler: Dan Neciu: front-end developer;

Itsy Bitsy FM: Nadia Tătaru, General Manager; Monica Popescu, PR Manager; Cristina Trepcea, psychotherapist;

GMP Advertising: Felix Tătaru, Founding Partner;

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