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Web Film
FCB: Im Sorry
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In 2016, the Polish government cancelled funding for organizations helping women victims of domestic violence. In response, and using the medium men choose most often to apologize, FCB Warsaw and the Poland's Center for Women's Rights created a collection of flowers reflecting the typical circle of violence, asking politicians, "Is 'I'm Sorry’ really enough?" Flowers were made into bouquets telling real stories of domestic violence and sent to Parliament, helping to reverse its decision and ultimately helped bring the funding back.
Marta Paleczna, PR Marketing Communications Director Related
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