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SOS Mata Atlântica Foundation: The Forest Never Dies Alone: Jaguar
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When Brazil was discovered, the Atlantic Rainforest occupied an extension of 1,3 million square kilometers. Today only 12% remain. So, to warn people about this devastation, the brazilian ad agency DPZ&T created the campaign "The Forest Never Dies Alone", for the SOS Mata Atlantica Foundation. Both ads Jaguar and Monkey call attention to the losses that this destruction brings, whose victim is not the forest alone. "These are strong images that draw a parallel between the destruction of the Atlantic Rainforest and its native animal species. The forest doesn't die alone. Its rich biodiversity, with the presence of thousands of animal and plant species, is at risk and needs to be saved", says Rafael Urenha, Chief Creative Officer for DPZ&T.
General Creative Director: Rafael Urenha |
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