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Top 6: June 28th 2017
Interactive

São Paulo’s Public Prosecutor Office: Terms & Conditions

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Top 6: June 28th 2017
Every 11 minutes in Brazil, a woman is sexually assaulted. Even worse, according to a 2016 survey, one in three Brazilians agree that a woman who wears provocative clothing should not complain if she is raped. Sao Paulo's Public Prosecutor Office collaborated with VML Brazil for a campaign titled, "Terms & Conditions." In partnership with a Brazilian ecommerce fashion site, we created outrageous responsibility terms that popped up whenever a revealing item was selected. Naturally, buyers were outraged with it and started to spread the hashtag #IDisagree. We also put these terms & conditions on items in stores, and other brands invited us to change their ecommerce code to take part in the campaign. Stylists and influencers joined the cause at Sao Paulo Fashion Week the most important fashion event of Latin America. And most importantly, Brazilians could finally agree that rape has nothing to do with what a woman wears.
Other credits

São Paulo’s Public Prosecutor Office

Alexandre Rocha Almeida de Moraes, Justice Promoter & Assessor



VML

Debbi Vandeven, Global Chief Creative Officer

John Godsey, Chief Creative Officer, NA

Linda Bumgarner, Executive Creative Director

Jairo Anderson, Executive Creative Director

Wellington Ferreira, Executive Creative Director

Clarice Salles, Art Director

Fabio Oliveira, Copywriter

Palloma Quintale, Art Director

Sophia Montenegro, Copywriter

Enzo Sunahara, Copywriter

Carlos Alves, Account Manager

Luisa Haddad, Developing Coordinator

Rodrigo Marinheiro, Creative Supervisor

Leticia Soares, Planning Director

Marina Meira, Social Strategy

Juliana Mizuno, Social Strategy

Beatriz Lima, Art Assistant

Hugo Mendes, Jr. Art Director

Matheus Machado, Media Coordinator

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