Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: June 21st 2017
Web Film

Plan International Finland: Plan & Kotipizza Child Labour stunt

Embed Video
Top 6: June 21st 2017
Children's rights organisation, Plan International Finland, marked World Day Against Child Labour (Monday June 12th) with a shock campaign to ram the issue of global child labour down the throats of the public. Conceived by hasan & partners, the collaboration between Plan International Finland and Finnish pizza chain Kotipizza saw the Kotipizza Munkkiniemi restaurant’s usual workforce replaced by young girls. Secret cameras captured the customers' reactions, which ranged from surprise and concern to anger and horror, with one customer shouting in disgust at the manager’s use of child labour.
The pizzeria takeover was part of Plan International Finland's longer campaign, "Everygirls' rights" which focuses on one girl’s rights at a time. The right to learn is one of the major themes.
Credits Other credits

2nd assistant camera and digital information technician: Paco Bouazza

Lights: Samuel Valkola



Sound: Time Piipponen /Music Audio Network

Account manager: Pia Fri



Client:

Plan International Finland:

Outi Ruuskanen, Marketing & Fundraising Manager

Kirsi Mettälä, Marketing Director



Kotipizza:

Antti Isokangas, Chief Communications and

Corporate Responsibility Officer

Anna Rahikainen, Communications manager

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news