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Three Mobile: Go Binge


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Wieden+Kennedy London and Three mobile have created the dolph-a-sloth, a half-dolphin, half-sloth hybrid, to launch Three’s new Go Binge* service. The dolph-a-sloth embodies the feeling Three’s customers will experience when taking advantage of the disruptive Go Binge offering. Three’s pioneering new Go Binge offering allows binge-obsessed customers to watch and listen to popular services including Netflix, TVPlayer, SoundCloud and Deezer, without fear of exceeding their data limit. In the latest of Three's visually stunning CGI films, we see the magical transformation from dolphin to dolph-a-sloth as it dips, dives and somersaults through an infinite landscape. The 60-second film, which features a voiceover by the inimitable John Goodman, is launching today alongside extensive cinema, out-of-home, digital, social and print advertising in a media plan devised by Mindshare.

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