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Heineken 0.0: Ode to Openness
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Heineken's has made the impossible and brewed a great tasting 0.0% alcohol lager beer. Our master brewers started from zero and spent years exploring, brewing, and tasting before they finally created a recipe defined by its refreshing fruity notes and soft malty body perfectly balanced. One that deserves the Heineken mark. Of course with the uncompromising Heineken characteristics since 1873: natural ingredients and Heineken's unique A-Yeast. It wasn't easy, but not impossible.Agency: Publicis Italy
Strategic Planners: James Moore, Noa Dekel Related
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