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McDonald's: Happy Dance
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Agency Leo Burnett London has created a new ad for McDonald's which breaks at 8.30pm this evening and runs on TV and cinema until Wednesday 30 August right across the UK. The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald's can bring. They capture that well-known moment of shared joy when a parent tells their child they’re going to McDonald's. This ad shows a variety of happy family scenes in which children are dancing in the rain, in the car, at home, in shops, on a football pitch set to an upbeat soundtrack.
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