Outdoor ad: Task Force on Human Trafficking and Prostitution: Meet the Meat

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Top 6: July 19th 2017

Pop-up food truck offers "Women's Meat" sandwiches to highlight human trafficking and prostitution in Israel.Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel. The country’s mortality rates among female prostitutes are 40 times higher than the rest of the population, with few women unlikely to live past the age of 50.
Launched earlier this month, the pro-bono pop-p' food'truck is parked opposite the Israeli Parliament, the Knesset plaza, communicating the simple message: Women are not a product for consumption. The "Women's Meat" sandwiches called "Breast Amal"and "Ribs of Yael" are packaged into brown paper bags and contain real life stories of women engaged in prostitution. On the truck itself, the famous butcher illustration of a cow was turned into the figure of a woman whose body is marked and divided into cuts of meat.