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Dogs Trust: Little Balloon Doggy
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Independent creative agency, 18 Feet & Rising, has today launched a new through-the-line ad campaign for the UK's largest dog welfare and rehoming charity, Dogs Trust. The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust's wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes and sizes, but that they have one thing in common they’re just waiting for that 'Special Someone' who knows that'a dog is for life'.
Planner: Rob Ward Related
Dogs Trust: Evesham
18 Feet & Rising, London 
Dogs Trust: A Tail of True Love
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