Panado Paediatric: Dose of Thrones

Panado is the tried and trusted choice of South African GP's1 for the effective relief of headaches, pain and fever. They wanted to communicate that Panado® Paediatric Syrup is a specifically formulated dose especially for children. The radio spots use the well known adult tvc series Game of Thrones, Breaking Bad and Living Dead, described in a way that is child friendly story, because we all know that kids can't handle the same dose of adults. Agency: Joe Public, Johannesburg