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E45: Straight Up
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Leading British skin care brand E45 has unveiled a significant brand repositioning campaign and new strapline: Straight Up Skincare. To launch the campaign, E45 has partnered with British boxing icon, double Olympic Champion and E45-user, Nicola Adams OBE. The campaign has been strategically and creatively led by Havas London, and launches with a talent-led PR campaign by sister Havas company Cake and a Knucklehead-directed TV spot. It will be supported through press, OOH, point of sale, digital and social activity, as well as having a notable presence on the London Underground.
Business Director: Ainhoa Wadsworth |
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