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Tesco Mobile Ireland: Family Makes Us Better
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Tesco Ireland and creative agency, ROTHCO, Dublin, show off their first commercial for Tesco Ireland. Following on from the successful Christmas campaign Here's to the Hosts, Family Makes Us Better campaign puts authentic family life at the heart of the Tesco business. Centred on Irish family insights, ROTHCO and Tesco Ireland identified that when customers shop, they shop with families in mind, and not as individuals. This initial insight has become the beginning of an extensive three-year strategy aligned with both customer behaviour and Tesco Ireland’s business objectives.
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