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Web Film

Chevrolet Camaro: Test 2


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In an unprecedented activation, Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its 50th anniversary with the Camaro FIFTY. The brand prepared an activation, which counted with two radical jumps, to celebrate the half-century anniversary of the legendary vehicle. In the first one, is the car that “blows out” the candle of a giant cake, after jumping at high speed. In the second test, an unprecedented performance in the world: the Camaro jumps from a moving truck to another moving truck. During this automotive Parkour, the performance evolution, the 461hp V8 engine roar and the incredible acceleration of zero to 100km/h in 4.2 seconds are highlighted; essential requirements to participate in such a test. The acrobatics originated two films, created by Commonwealth//McCann Brazil and production of Volcano Hotmind.
Credits Other credits

Regional Business Lead: Martin Ortells

Account director: Karol Alberti

Client service: Mariana Baldin, Mariana Zavanella, Laysa Andrietta, Roberta Magalhães, Ana Telles & Vinicius Barra.

Project Manager: Livia Dowding, Isabella Garcia, Gabriela Meira, Grazielle Paim, Nicole Canesin & Gabriela Perrenoud.

Planning: Ricardo Armbrust, Rafael Lavor, Caroline Haddad, Matheus Lacerda & Mariana Soares

Media: Ricardo Armbrust, Camila Moraes, Diogo Dias, Matheus Diegues, Camila Forti, Natalia Santos, Lucas Tatani & Daniel Couto

RTV: Rossana Noceloni, Thais Bonizzi, Luanda Silva & Flávia Lima

Art Buyer: Kathryn Collins

Social Media team: Paula Serio, Paula Horwatitsch & Vitor Zillo

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