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Interactive
Durex Play: Durex Vibrate
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A few days ago, it was Tu Be'Av, the Jewish Valentine's day, and we wanted to help couples make it a special one by using Durex's vibrating ring.
In order to draw their attention, we developed a first of its kind interstitial ad that made phones vibrate. The ad appeared on popular Israeli websites and gave viewers a surprising demonstration of the product. https://www.youtube.com/watch?v=_R5osbXJCD4
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