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Hasbro: Through the Eyes of A Friend


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Hasbro's My Little Pony launches its first-ever brand anthem from Grey New York, featuring a social experiment tied to back to school. Grey went to a public school in New York City and invited parents to hear how their child was doing at school. The twist was when parents arrived, it wasn't a teacher waiting but their child's best friend doing the talking. Throughout the story, parents realized that seeing their child through the eyes of a friend was the best report card of all.
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Editor (person & company): Trish Fuller at Work

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