Swedish Armed Forces: We will go all the way

For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way. The ad, from Volt together with the same message on the Swedish Armed Forces social media channels, sparked an enormous response.