Flat Rate- Orange: Box Head girl

To introduce Flat Rate from Orange, VitruvioLeoBurnett, Spain has based its work on a key characteristic of the Orange vision: technology and products are nothing in and of themselves, what is important is what this technology allows people to do. This visual expression is a simple metaphor for the communication process, of how we are enriched every time we communicate with somebody; as such, talking with people is an enriching experience. “That’s why at Orange we want you to talk with everyone”. And so that you can talk with everyone, Orange offers you Flat Rate, which allows you to talk with absolutely everybody.