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Integrated
SCB: Number 8: The Captains
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With over 500 million fans worldwide, the 125th Anniversary of Liverpool Football Club is a celebration that will be marked by many. As Principle Club Sponsor, Standard Chartered tasked global sports and entertainment marketing agency Octagon, with a brief to bring this milestone to life and bring the partnership closer to the bank’s core business.'The Power of Numbers' created by Octagon's APAC team lead from Singapore and produced by Milkmoney (both part of Interpublic Group NYSE: IPG) launches today and celebrates the power of numbers through the stories and people of Liverpool FC (LFC).
Client: Standard Chartered Bank Related
SCB: Power of numbers
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