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Heinz Beanz: Geoff - The Trailer


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Nobody knew where young Geoffrey’s obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life.

But as is often the way, one moment, or one woman, changed everything. And that is where this story starts.

Watch the film to see how Geoff came to invent a Heinz Beanz can size, perfect for every Aussie.

Campaign created by Y&R NZ and Assembly, with music by Franklin Road, for Kraft Heinz Australia.
Credits Other credits

Y&R New Zealand

Managing Director / Head of Planning: Jono Key

Senior Account Director: Katie Loverich

Senior Account Manager: Heike Middleton

Head of Design: James Wendelborn

Head of TV / Producer: Sacha Moore / Liz Rosby



Assembly Ltd.

Lead Designer / Character Design: Josh Fourt-Wells

3D Artists:

Geoff Kirk Smith

Katie Naeher

Craig Speakman

Craig Baxter

Alex McLeod

Damon Duncan

Rhys Dippie

Josh Fourt-Wells

Marcos Godoy

Anastasia Fileva

Andrii Kryvuila

Gustavo Soares

Alex Scollay

Patrick Blades

Environmental Design: Scotty Wilson

Compositing: Rhys Dippie

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