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TV

TG4 - Ladies Foodball: Proper Fan


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Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core football fan sat in amongst a range of electrical fans in an antique store behaving like a proper fan watching all the Ladies Football on TG4. The campaign includes TV, press, radio and digital display. 
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Padraic O'Raighne

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