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Interactive

Cotton Incorporated: Fashion Show Teaser 1


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This campaign for Cotton Incorporated and Bloomingdale's via Fathom Communications, enables instant shopping gratification with the launch of the first 60-second, shoppable fashion show and brings cotton apparel from the catwalk to the closet with a click. Hosted by lifestyle celebrity and cotton-enthusiast Kristin Cavallari, the fully interactive video is available online at Who What Wear and shoppers can select outfits, access product information, share via social media platforms and purchase items directly from the runway. Customers will also be able purchase looks from the collection at Bloomingdale’s stores across the U.S.
Other credits

Client: Cotton Incorporated

SVP, Consumer Marketing: Kim Kitchings

Co-Director, Consumer Marketing – Strategic Alliances: Marissa Barlin

Co-Director, Consumer Marketing – Strategic Alliances: Andrea Samber

Manager, Consumer Marketing – Strategic Alliances: Kaitlyn Piscadlo



Agency: Fathom Communications

Co-founder, Chief Experience Officer: Tres McCullough

Creative Director: Kelly Gordaychik

Senior Project Manager: Amanda Meier



Production Company: Maul Media

Executive Producer: Andrew Oshan

Senior Editor: Chris Vining



Interactive Video Technology: Wirewax

Co-founder: Dan Garraway

Business Development: Darian Chornodolsky

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