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Web Film

Organic Valley: The Food Company Crazy Enough To Change Everything


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Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The cooperative is almost 30 years old, and last year posted a billion dollars in revenue. (Whatever they're doing, it's working.)
Credits Other credits

Account Director: Elizabeth Cates

Designer: Carrie Warren

Designer: Coleson Amon

Project Manager: Hannah Chandler

Chief Strategist: Andrew Clark

Design Director: Stephanie Gelabert

Animator: Bethany Maxfield

Camera: Tyler Clements

2nd Camera: Clovis Siemon

Editing/Finishing: Annie Huntington

Editing/Finishing: Tyler Beasley / Fancy Rhino

Media Strategy: Chris Pyne / Junction 37

Media Buying: Amanda Liu, Christy Provines / Junction 37

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