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Web Film

Betfair: The Game within the Game


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Sports betting is all about the data. The numbers and statistics that determine who wins. The Game within the Game campaign via Saatchi & Saatchi, Melbourne, visualises real data from key sporting moments. Because when you see the numbers and stats within the sport, you’re ready to take your betting to the next level at Betfair, Australia's largest peer-to-peer punting platform.
Credits Other credits

Senior Designer, Lillian Cutts

Senior Digital Designer, Scott Thomsen

Sound Production, Echo Lab

Marketing & VIP Director, Pip Kerr, Betfair

Digital & Brand Manager, Victoria Butterworth, Betfair

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