Iarnród Éireann: Dream Trip

Publicis Dublin create a trippy new student campaign for Irish Rail/ Iarnrod Eireann. The campaign encourages students living away from home to take the train to and from college. Because with comfy seats, a smooth ride and relaxed atmosphere, the train gives you the perfect bit of rest time in between the madness of college. Whether you're asleep or awake, travelling by train is quite simply the dream. Publicis Dublin brought this idea to life with a 30-second film. This campaign also includes: short content films, outdoor formats, digital display and a 30" radio ad.