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Top 6: September 20th 2017
Web Film

Glad Bags: Thank You

Thank You
Top 6: September 20th 2017
Called 'Thank You,' this campaign for GLAD via FCB Canada, kicks off in full force across TV, digital and social media across Canada (in English and French). The goal of the campaign is to instill appreciation in a garbage bag that gets the job done, while also communicating GLAD's, functional benefits. The creative is told from the POV of the garbage man, thereby showing how a trustworthy garbage bag can affect someone who deals with them every single day.
Other credits


Client: Clorox Canada (Glad Canada)

Vice President Marketing CLOROX CANADA: Matt Kohler

Sr. Lead, Global Insights: Anna Conte

Category Team Lead/Marketing Manager GLAD: Ann Marie Cicuttini

Associate Marketing Manager: Laura Fulton

Sr. Digital Marketing Manager/Digital COE: Ariane Friesen

Digital Marketing Manager: Serena Tam

Agency: FCB Canada

FCB Toronto

Chief Creative Officer: Jeff Hilts

Chief Creative Officer: Nancy Crimi-Lamanna

Group Creative Director: Matt Antonello/Noel Fenn

Art Director: Noel Fenn

Copywriter: Matt Antonello

Producer: Christine Michalejko

Chief Strategy Officer: Shelley Brown

Digital Strategist: Shelagh Hartford

VP Managing Director: Tracy Little

Account Director: Blake Connolly/Lora Landriault

Account Supervisor: Melissa Paulino

Sr. Project Manager: Baylea Mahoney

FCB Montreal

Copywriter: Joël Letarte

Broadcast Producer: Anick Rozon

Account Director: Alexandra Candet

Account Coordinator: Caroline Morissette


Production Company: Soft Citizen

Directors: The Perlorian Brothers

Post Production/Colour: Alter Ego

Editor: School Editing

Audio: RMW-Vapor

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