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Timberland PRO: Lifting
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There are a lot of ways that work can be uncomfortable. So, Timberland PRO® is launching their new “Not Uncomfortable” campaign featuring their incredibly comfortable work gear, boots and shoes — gear that can help blue-collar workers at least be physically comfortable. At launch, TV spots featuring a contractor getting caught in a mother-daughter argument, as well as a warehouse worker who grunts when he lifts, along with radio, social and digital display work, will highlight those awkward and uncomfortable work moments. Agency: The Martin Agency, Richmond.
Executive Content Producer: Pamela Mahan Related
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