TV ad: Clorox: Clean Matters

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'Clean Matters' is a new master brand campaign, launched by FCB West for Clorox, that highlights the transformative power of cleaning. Whether it is a clean space to work, a germ-free table to feed your family, fresh sheets to sleep, or pure water to drink, clean creates the environments where we thrive as healthier and more vibrant versions of ourselves. Clean is the beginning. What comes next is everything.

Client Clorox
Agency FCB West, San Francisco
Country United States of America
Uploaded 28 September, 2017

Other credits

Credits:

Client: Clorox

Agency: FCB

Chief Creative Officer: Karin Onsager-Birch

Creative Director: Rodrigo Linhares

Senior Art Director: Juliana Ardilla

Chief Strategy Officer: Simon White

Planning Director: Ryan Riley

EVP, Management Director: Cary Pierce

SVP, Management Director: Sue Redington

SVP, Management Director: Gwen Hammes

VP, Account Director: Sara Wallace

Senior Account Executive: Courtney Whiting

Account Executive: Raisa Callazo

VP, Director of Integrated Production: Elizabeth Morse

Broadcast Producer: Elizabeth O’Toole

Director of Business Affairs: Mary Marhula

Production Company: Park Pictures

Director: The Mercadantes

Executive Producer: Scott Howard

Line Producer: Colin Moran

DP: Daniel Mercadante

Post Production: Cartel

Producer: Greer Bratschie/Ali Reed

Editor: Leo Scott

Assist Editors: Matt Berardi

Lead Flame Artist: Jamie Beckwith/Wes Waldron

Color: Stefan Sonnenfeld, Company3

Audio: Kim B. Christensen, Noises Digital (sound design and mix)

Clorox: Clean Matters

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