TV ad: McDonald's: McDonald's Drive Thru World Car-Free Day

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To celebrate the World Free-car Day 2017 (September 22), McDonalds Brazil, together with the agency DM9DDB created an activation inviting customers to the Drive-Thru using alternative carbon-free transports. The animation studio Le Cube was invited to take part on the project creating illustrations and an animation to promote the campaign. Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign.

Category Food
Agency DM9DDB
Production Le Cube
Country Brazil
Campaign file Download campaign file
Uploaded 28 September, 2017

Credits

Director
Ralph Karam
Chief Creative Director
Aricio Fortes
Executive Creative Director
Paulo Coelho
Creative Director
Adriano Alarcon
Producer
Larissa Miranda
Copywriter
ignacio carelli
Art Director
Maicon Pinheiro
Art Director
André Mancini
Copywriter
Alexandre Freire
Copywriter
Alessandra Muccillo
Art Director
Andres Puig
Agency Producer
Pedro Bueno
Agency Producer
Michele Pavão
Agency Producer
Marcella Kaulino
Executive Producer
Gustavo Karam
Executive Producer
Juan Manuel Freire
Head of Production
Ricardo Lemos (Xoco)
Head of Production
Lais Lara

Other credits

Agency: DM9DDB

Creative VP: Aricio Fortes

Digital Creative VP : Eduardo Battiston

ECD: Paulo Coelho

CD: Adriano Alarcon

AD: Andres Puig, Maicon Pinheiro, André Mancini

Copy: Ignacio Carelli, Alexandre Freire, Alessandra Muccillo

Head de Content Hub: Mariana Manso

Content coordinator: Pedro Baptista

Social Media: Sabrina Bernardini, Markão Serra, Marcos Vinícius Alves, Isadora Greiner e Yanni Sabongi.

Head of Production: Ricardo Lemos (Xoco), Lais Lara

Producers: Pedro Bueno, Michele Pavão, Marcella Kaulino

Account mannagers: Marcelo Passos, Luciana Leal, Anita Souza, Andressa Bianco

Media: Vicente Varela, Ana Paula Sanchez, William Mitre, Polimarcos Macedo, Giovanna Fadel, Ana Claudia Magalhães, Carina Marçal Planning: Andrea de Sá, Filipe Botton

Client: McDonald's Brazil

Approvals: Roberto Gnypek, Guilherme Pereira Coe, Eloisa Zerneri, Gabriel Ferrari

Production Co.: Le Cube

Director: Ralph Karam

Executive production: Gustavo Karam and Juan Manuel Freire

Producer: Larissa Miranda

Artists: Andrea Devia Nuño, Bocha Barrena, César Pelizer, Eugenia Casal, Fabrício Lima, Fernando Finamore, Fran Luque, Gastón Pacheco, João Lavieri, Lucas Fiacadori, Matchola (Matheus Muniz), Milton Gonzales, Paulo Stoker, Santiago Oddis, Sergio Kechu.

Design: Leandro Chaman

3D: Chris Rey Willis

Motion Graphics and Composition: Jardeson Rocha

Music: Cachorro Loco

McDonald's: McDonald's Drive Thru World Car-Free Day

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McDonald's: McDonald's Drive Thru World Car-Free Day

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