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Uber: Where Is More Than a Place
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Uber Singapore has launched a film via BBH, that takes you on a journey to places that hold both special memories and future potential for Singapore and its residents. The rider brand film ‘Where’ is more than just a place brings to life two intertwining stories - a mother trying to encourage her son to fulfil a childhood passion and a retired lieutenant general reuniting with his old comrades. The film is part of a full brand campaign that has launched on YouTube, Facebook and cinemas and will be running till the end of November. This is the first in a series of campaigns that will inspire everyone to discover the city with Uber.
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