FIFA U-17 World Cup: Get Onboard

Adidas today launched its new campaign that aims to inspire young football creators in India and to kick start a football revolution. With the FIFA U-17 World Cup starting in India from October 6th, adidas’ new campaign showcases how football has caught the imagination of young India both on and off the pitch. Conceptualised by Cheil WW India, the film captures the incredible landscapes of our country, from the streets of old Delhi and Mumbai, the beaches of Goa, to the legendary maidens of Kolkata. The film beautifully captures the challenges and constraints of a young footballer in India who is up against it; he is a creator, pushing the boundary to achieve his football dream. He is poised to write his story and create his future. It’s time to kick-off a football revolution!