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Web Film
HeForShe: Projected Expectations
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#HeForShe and J. Walter Thompson New York call upon people to stop thinking through a gender lens and start thinking through a human lens with a new powerful film. From the moment we're born, the gender norm boxes organize everything into what toys we can play with, what jobs we will imagine having and how we're supposed to feel. UN Women through its #HeForShe initiative aims to break this status quo. The new film, created by UN Women with the support of JWT New York, calls into question the expectations we are all projecting onto the next generation and the gender biases children are exposed to from day 1.
Planner Director: Marina Pen Related |
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