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ASDA: Fright Night
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Asda and Saatchi & Saatchi London have launch their 2017 Halloween spot. The TVC depicts a family who become possessed by the Halloween Spirit after listening to the iconic 80's Cameo track, 'Word Up', on a haunted ghetto blaster.
The track causes the entire family to seamlessly lip sync the song while busting their grooves! The campaign aims to position Asda as the UK's number one destination for all things Halloween by showcasing their wide range of products offered to create the perfect Halloween party.
PLANNER: Paul Hackett Related
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