TV ad: Sally Hansen: Welcome to Shetopia

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Coty brand Sally Hansen announced today the launch of its first ever global brand campaign. Self-Made Beauty, the brand's new tagline and platform, champions self-made women, from entrepreneurs and activists to young mothers and athletes. The campaign is designed to celebrate female diversity and challenge common stereotypes. Anomaly was appointed last year by COTY with a clear remit to evolve Sally Hansen across communications and develop a new brand identity and logo design. The campaign aims to kick-off and develop the concept of the 'At Home Salon', emphasising the salon-quality but simplicity in application of Sally Hansen products to empower modern women.