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Web Film
The San Miguel Rich List: The Treehouse Masters
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In 2016, The San Miguel Rich List campaign helped the brand reach a major milestone - joining an elite club of brewers to sell over 1 million hectolitres. Now in its second year, the San Miguel Rich List will be launched via Pablo, London, in The Evening Standard on 12th October, once again bringing together a collection of the world's most inspiring men and women, as they continue their search for a new kind of rich. One measured not in money, but experiences. In the spirit of the campaign, three members of the list were selected through a nationwide application process, judged by an expert panel including explorer, Levison Wood. To support the release, a 60 second documentary style advert will be aired in cinemas, introducing one of the members of this year’s list - The Treehouse Masters. As creators of hundreds of extraordinary treehouses deep in the Japanese forests, Takashi Kobayashi and his team believe that it's a connection to nature that leads to life's richest experiences.
Planning Partner: Mark Sng |
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