Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

Western Power: Batteries, BBQs and Balls: Energy Your Way’


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Secret love triangles, Sunday sessions and mad engineers – 303 MullenLowe has unveiled ‘Stories from the grid’, a campaign running in cinema and online, which offers a bird’s eye view of Western Power’s electricity network of the future.

Richard Berney, Executive Creative Director at 303 MullenLowe says: “We loved this idea of shooting Perth from above to show energy moving, flowing and connecting. You can’t show the vastness of Western Power’s network using a standard camera angle, so we recruited a fleet of drones to tell our stories in a visually intriguing way.”

Filmed high above Perth using a fleet of drones, the campaign builds on the launch of ‘It’s ON’, a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's “changing at the speed of life”.
Credits Other credits

Media Director: Bec Oliver

Digital Media Director: Sasha Neame

Media Planner: Lucinda Kitney



Drone Operator: Jason North

Drone Camera Operator: Blake Waldock

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news