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Absolut: The Open Mic Project
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Absolut Vodka celebrates its latest global campaign "Create a Better Tomorrow, Tonight," with the launch of "The Open Mic Project." This collaborative initiative, via 360i, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small from artists to musicians to mixologists. The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.
Agency Senior Content Producer: Lorraine Schaffer Related
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