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Mountain Dew: Dewey Ryder
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Mountain Dew launched a new creative campaign celebrating the career of NASCAR's Dale Earnhardt Jr. and passing the torch to his replacement: Danny McBride! Dale Jr. is one of the world's most loved athletes and has been a spokesperson for Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Dew is staying true to its brand and releasing a humorous tribute piece. The spot, created by BBDO New York, introduces the world to a hilarious new character named 'Dewey Ryder'. Along with the digital premiere today, the campaign will debut on television during Dale Jr.’s second to last race in Martinsville this Sunday (October 29) and also air during Game 5 of the World Series that evening.
Group Executive Producer: Julian Katz Related
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