Outdoor ad: TrackSAFE NZ and KiwiRail: Trackstoppers

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Top 6: November 15th 2017

Playing live at a railway level crossing, influential New Zealand band Drax Project performed a gig with a difference, surprising pedestrians with an unexpected demonstration of safe crossing behaviour. The band then launched the activation over their social channels. Created by Clemenger BBDO | Touchcast, Wellington.

Client TrackSAFE NZ and KiwiRail
Agency Clemenger BBDO Wellington
Country New Zealand
Uploaded 9 November, 2017

Credits

Executive Creative Director
Brigid Alkema
Creative Director
Emily Beautrais
Art Director
Steve Hansen
Copywriter
JP Twaalfhoven
Agency Producer
Carly Neemia
Agency Producer
Christina Hazard
Business Director
Elsie Boss
Business Director
Thomas Thompson
Sound Design
Paul Stent
Sound
Mike Gibson
DoP
dan monaghan
DoP
Ollie Stent
DoP
Joshua Rollo
Editor
Luke Evans
Music
‘City Lights’ by Drax Project

Other credits

Client:

Ahleen Rayner (KiwiRail Head of Marketing)

Sarah Stuart (KiwiRail Communications & External Relations Manager)

Alex Beedell (KiwiRail External Relations Advisor)

Megan Drayton (TrackSAFE NZ Foundation Manager)

TrackSAFE NZ and KiwiRail: Trackstoppers

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TrackSAFE NZ and KiwiRail: Trackstoppers

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