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Ikea: Your Mother-In-Law
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BBH Singapore is teasing audiences with the promise of 'Choice' to launch IKEA's third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter's boyfriend or even your wife's beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. A series of films capturing everyday domestic life - were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour.
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