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Top 6: November 22nd 2017
Web Film
The WOMAN Trial: Blood ClockTop 6: November 22nd 2017
CRAFT London, McCann WorldGroup's production arm, has created a poignant, creative film for The WOMAN Trial, shedding light on the fact that blood loss after childbirth is the single leading cause of maternal death worldwide. Every year, a startling 100,000 women each year die from postpartum haemorrhage. That's a mother dying at least every six minutes. The WOMAN Trial found that if tranexamic acid was readily available it could reduce the number of deaths by one third.
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