Gatorade: Bolt Rate

Gatorade, in partnership with Cricket Australia and the world's fastest man, Usain Bolt, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans.
 
For the first time ever, 'The Bolt Rate' will record a players' run speed between wickets during the summer of cricket. The fastest man will then be crowned with The Gatorade Fastest Run Trophy. Agency: Eleven / TBWA Sydney