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PAK'nSAVE: Merry Fridgemas

Merry Fridgemas
PAK'nSAVE has launched its new 'Fridgemas' campaign via FCB New Zealand. With the festive season meaning lots of time spent celebrating with loved ones, Kiwis often use the opportunity to spoil their guests, and their well-stocked fridges become the centre of Christmas. Using Stickman's distinctive humour, the comical ads feature the well-loved character 'gathering around the Fridgemas tree' and handing out 'the gift of meat' to his friends and family.
Other credits

Group General Manager Marketing: Steve Bayliss

Head of Retail Marketing: Stephanie Pyne

Retail Promotions Manager: Lauren Ness

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