Interactive ad: France 3: lacotedususpect.fr

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Top 6: December 6th 2017

La Forêt.
The first TV series where anyone can bet on the murderer's identity.

« I can bet he is guilty » - Who’s never said this sentence, when watching a thriller series with a complicated ongoing investigation?

To promote the launch of its new series La Forêt, the french TV channel France 3 smartly bounces on this universal observation and sets an innovative experience allowing each viewer to take real bets on the series murderer’s identity.

An interactive airing imagined by Publicis Conseil, in partnership with betting platform Winamax

Category Publications & media
URL https://youtu.be/F7NshaJuviw
Client France 3
Agency Publicis Conseil, Paris
Production Elysian Fields / Prodigious
Country France
Uploaded 25 November, 2017

Credits

Executive Creative Director
Fabrice Delacourt
Executive Creative Director
Olivier Desmettre
Art Director
Julien Boissinot
Copywriter
Kevin Salembier
Assoc Art Director
Alexandre Perdereau
Assoc Art Director
Mathias Quintin
Account manager
Caroline Darmon
Account manager
Lou Leproux
Account manager
Anne-Sophie Rudas

Other credits

Client : France Televisions/ France 3

Client Managers : Nilou Soyeux, Philippe Deloeuvre, Eric Rinaldi, Laurent Sauvage, Amélie Séchet, Ralph Hippocrate

Tech&digital strategy adviser : Guillaume Cartigny

Digital Production : Gwladys Woimant, Mohamed Sqalli

Editing : Jean-François Clapeau, Boris Gerqueck

Social Media : Marie Sloutchansky

Partner : WINAMAX

Alexandre Roos, Christophe Schaming,

Mathieu Porri,

Winamax technical Team

Print & Film Production

Art Buyer: Marion Venot

Producer/ Elysian Fields : Gael Cheval

Coordination/ Elysian Fields : Alix Civit

Photographer : Patrick Fouque

DOP/ Elysian Fields : Clement Nachbauer

Retouch : JEF PROD

Sound / Prodigious : Clemens Hourriere, Sidney Guillen

France 3: lacotedususpect.fr

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France 3: lacotedususpect.fr

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