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Ford Motor Company of New Zealand: Welcome A New Ford Into Your Family

Ford storybook direct mailer. Welcome A New Ford Into Your Family. Ford of New Zealand had a problem, they were discontinuing two of their most loved models – the Territory and the Falcon. Understandably, loyal owners of these two cars weren't happy, so Ford needed to convince these people that there was a range of other great Ford vehicles they could choose from. This direct mailer via J. Walter Thompson Auckland, took the form of a tongue-in-cheek children’s book and told the story of a fictional family who were embarking on an adventure to find their ideal new car from Ford's exciting new range of vehicles.
 
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